With a growing focus on digital communications, brought on by changing trends for communication worldwide which have been sped up by the pandemic, there is an increased need for creativity from organisations to create content. Whether it be for use on social media, or your website, we have put together some ideas based on trends we have seen recently.
+Sharing stories and testimonials
Nothing beats a personal story from your members in terms of the encouragement that can be drawn from it, and also the engagement that it can prompt. Many places are asking for stories to be sent in via social media to encourage others, and this is a great way to produce content for your online communications.
+Communicate to the entire community, not just your membership
Are there things happening in your community which you could be signposting? Rather than just posting content aimed at your members, you could post information about other resources and events in the community. This will help you engage a wider audience and become known as a helpful hub of information.
+Use Video
We always mention this, video is such an easy way to engage your audience online. We have some information here on video production, but filming a video on your phone and uploading it to your site and your social media channels couldn’t be easier. Whether it is a short thought, an update or a story - video is the best way to go.
+User Generated Content
Sometimes the load of creating content for your online channels can be a large job for a small team, you can lighten the workload by putting it out to your members. You could ask for photos or videos too. Soon you will have too much content to use, rather than not enough!
